Peloton x Beyonce: Will Peloton follow Netflix’s playbook?
5 min readNov 18, 2020
Last week Peloton grabbed headlines after partnering with Beyonce on a multiyear deal that will include a curated series of themed workouts across all categories offered on the Peloton app, including cycling, running, strength, boot camp, yoga, and meditation. As a result, the Shares of Peloton surged 8 percent on Tuesday after the partnership announcement. In other words, Peloton’s market…
