Great insight — the same principle can be applied to a fashion business, where the Brand banners can be adapted to “Brand+Category”, e.g. Gucci Shoes banner is shown to someone who has been browsing shoes or has bought shoes in the past and Gucci Dresses can be shown to the ones who have shown interest in clothing.

--

@Apple Inc — Global Product Leader for new-age Data and Analytics Platform. Love using tech and data to deliver joy.

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Amit Rawal

Amit Rawal

@Apple Inc — Global Product Leader for new-age Data and Analytics Platform. Love using tech and data to deliver joy.