Great insight — the same principle can be applied to a fashion business, where the Brand banners can be adapted to “Brand+Category”, e.g. Gucci Shoes banner is shown to someone who has been browsing shoes or has bought shoes in the past and Gucci Dresses can be shown to the ones who have shown interest in clothing.

On a mission to connect the dots amongst data, emotions & randomness. Love using tech and data to deliver joy. Currently at Stanford chasing the next big thing.