… we might personalize this decision based on how much a member prefers different genres and themes. Someone who has watched many romantic movies may be interested in Good Will Hunting if we show the artwork containing Matt Damon and Minnie Driver, whereas, a member who has watched many comedies might be drawn to the movie if we use the artwork containing Robin Williams, a well-known comedian.
Netflix Technology Blog
Great insight — the same principle can be applied to a fashion business, where the Brand banners can be adapted to “Brand+Category”, e.g. Gucci Shoes banner is shown to someone who has been browsing shoes or has bought shoes in the past and Gucci Dresses can be shown to the ones who have shown interest in clothing.